Etihad Airways, the nationwide airline of the United Arab Emirates, has revealed a model new livery that includes the colors and branding of its companion, Indian cricket giants the Chennai Tremendous Kings (CSK).
The plane, which is the primary Airbus A320neo to be operated by a UAE provider and 20% extra gas environment friendly than earlier era plane, will serve on Etihad’s quick haul routes. The plane’s inaugural flight will happen in December to CSK’s house base in Chennai, India, delighting the tens of millions of followers visiting and residing within the metropolis.
Arik De, chief income and industrial officer, Etihad Airways, stated: “We’re delighted to as soon as once more exhibit our dedication to the Indian market and have a good time our partnership with CSK with this beautiful new livery within the daring yellow and blue colors of the Chennai Tremendous Kings. We’re extremely happy with our partnership with CSK and the enjoyment that cricket brings to so many individuals all over the world.
“With our quickly increasing international community, we’re in a position to showcase the CSK particular livery to tens of millions of individuals in locations broad and much, and convey extra followers globally to the sport we love and revel in,” he added.
In February, Etihad turned official sponsor of the Indian Premier League group, CSK, for the 2024 season, with a particular ceremony launching the partnership held in Chennai and attended by 1000’s of followers. Etihad has since introduced the partnership to life at matches with partaking fan experiences and activations, together with distributing bespoke whistles within the form of plane for followers to cheer on the gamers within the conventional CSK fashion ‘whistle podu’.
Etihad operates 181 flights per week to 11 Indian cities, connecting Indian company to a variety of locations throughout the Center East, Africa, Europe and North America. In 2024, the airline launched new routes to Kozhikode and Thiruvananthapuram in Kerala, in addition to the ‘pink metropolis’ of Jaipur and added frequencies to key gateways of Mumbai and Delhi.
In September, Etihad celebrated 20 years of flying to India with a red-carpet occasion on the Ice Manufacturing facility Bellard Property, Mumbai, attended by Bollywood celebrities together with Katrina Kaif, Neha Dhupia and Angad Bedi amongst others.
