The Tourism Authority of Thailand (TAT) launched the third version of its The One for Nature marketing campaign at an eco-fair at SOOKSIAM on the bottom flooring of Bangkok’s ICONSIAM.
With the tagline, Go away No Hint Behind, this run of The One for Nature seeks to encourage travellers to discover Thailand responsibly and be part of the contribution to the tourism sector’s long-term drive in direction of sustainability.
TAT deputy governor for advertising and marketing communications Nithee Seeprae mentioned “The marketing campaign displays TAT’s imaginative and prescient to place ourselves as a pacesetter in sustainable, experience-based tourism. Numerous actions underneath this marketing campaign are aimed to create memorable experiences for guests and contribute to international conservation efforts, whereas addressing the demand for eco-friendly journey choices and guaranteeing the long-term sustainability of Thailand’s tourism sector.”
To additional enhance consciousness on Thailand’s sustainable tourism path, travellers are additionally inspired to affix a web-based exercise for an opportunity to win a three-day/two-night sustainable tour package deal in Thailand. There are three prize packages: one in Khao Lak, Phang-nga, and two in Phuket. Every consists of round-trip flight tickets for 2, lodging, meals, and actions.
Taking the message on the highway
The marketing campaign’s opening salvo at SOOKSIAM was a two-day affair on the seventeenth and 18th of this month that featured interactive cubicles to lift consciousness concerning the marketing campaign. Vacationers had been invited to affix in workshops on recycling and turning trash into treasure.
TAT will likely be taking the occasion to a number of key vacationer locations until mid-September. The eco-fair will likely be held in Krabi, Chiang Mai, and Koh Samui.
TAT launched the third version of “The One for Nature: Go away No Hint Behind” marketing campaign with an eco-friendly exercise at SOOKSIAM G Flooring, ICONSIAM, Bangkok, on 17 and 18 August.
Drumming up help for a sustainable vacation spot
The One for Nature was created to boost model consciousness of Superb Thailand and reiterate Thailand’s sustainable tourism path. The initiative seeks to lift widespread consciousness, foster collaboration with native companies and communities, and strengthen the dominion’s optimistic picture as a top quality leisure vacation spot.
By motivating vacationers eager on sustainability to take part by means of numerous on-line platforms and different channels, the marketing campaign seeks to speak straight with travellers with excessive buying energy and responsible-tourism preferences from Asia-Pacific, Europe, and the Americas.
