As England turn into the bookmaker’s favorite to take the European soccer trophy residence this summer time, Journey.com has seen an unprecedented rise in bookings from the UK to Germany – up 1492% in comparison with the identical interval in 2019.
New analysis4 carried out on behalf of Journey.com exhibits pent-up demand for sporting occasions overseas. Findings point out that Brits plan to spend a complete of £8.5 billion to look at a sporting occasion in Europe this summer time, of which £4.25 billion might be on the Euros. The analysis revealed the typical fan will spend over £720 on their journey, from flights and inns, to food and drinks.
Millennials Lead the Manner
Millennials are on the forefront of this journey surge, accounting for 53% of bookings. This technology’s ardour for soccer and journey is anticipated to inject vital income into Germany’s hospitality sector, benefitting native economies in host cities.
Brit’s Berlin Spending Spree
Journey.com’s reserving knowledge exhibits that UK followers are concentrating on cities the place the certified residence nations, England and Scotland, are set to play; particularly Frankfurt (England), Munich (Scotland) and Cologne (England/Scotland).
| Metropolis | Rank (by Journey.com reserving quantity) |
| Berlin | 1 |
| Düsseldorf | 2 |
| Frankfurt | 3 |
| Munich | 4 |
| Cologne | 5 |
| Stuttgart | 6 |
| Hamburg | 7 |
| Dortmund | 8 |
| Leipzig | 9 |
| Gelsenkirchen | 10 |
Curiously, Berlin tops the record of bookings, despite the fact that it isn’t internet hosting any residence nation group video games. This pattern suggests followers are assured that their staff might be progressing to the knockout levels within the event or maybe that includes within the last.
British followers actually seem extra assured than different European nations. Berlin solely made it to quantity two within the wider EU’s reserving rankings, suggesting that British followers are extra optimistic of a win than common.
Journey Issues for an Unforgettable Summer time
While the analysis demonstrates the eagerness and spending readiness of British followers, it additionally sheds mild on their main issues when travelling for worldwide sporting occasions:
The largest fear for Brits travelling overseas for sporting occasion are journey delays – with practically a 3rd (28%) citing this as a problem. That is carefully adopted by vacationer scams (26%) and poor crowd management on the venue (24%). Different issues embrace surprising prices (23%) and language boundaries (18%).
In response, Journey.com is enhancing its buyer help with real-time journey updates, security ideas, budgeting instruments, and multilingual help to handle these issues and guarantee a easy and satisfying expertise for all travellers.
Andy Washington, Common Supervisor for Europe at Journey.com Group stated: “We’re witnessing a unprecedented enhance in bookings for flights and inns aligned with this summer time’s worldwide sporting occasions. This surge represents a major rebound for the journey sector, infusing optimism and vitality at a vital time. We’re assured this summer time will mark a turning level, heralding a strong restoration after a number of difficult years. We sit up for an distinctive event and are hopeful that the house nations will present followers with ample causes to have a good time.”
